The Montoya Herald, a weblog about Blueprint, jQuery, design, music and life, publishing on the web since September 2005. Written by Christian Montoya: developer, designer and entrepreneur.

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Tagline trends that need to die, quick

Posted on November 14.

I hate to hate, but in jest I just have to have a hack at these terrible "trendy" taglines… (how's that for hard to read?)

Because Google was taken…

Hey, is that a lame attempt to qualify your cheesy domain name with a witty admission of how you, average Joe, would have opted for something a bit more famous if it wasn't, gasp, already taken?

It's no surprise that you ended up with your cheesy domain name anyway… after gooogle.com was taken, and groogle.com, and goozoogle.com, you were clean out of options!

Musings of a…

musings: (noun) deep contemplations.

If you claim that your weblog comprises "musings" of, say, a 24-year-old software architect, then I expect long, scholarly essays about complex algorithms, programming theory, and current research topics in the world of software architecture. Posting your favorite links from Digg and your Flickr photos is false advertising.

Just another Wordpress weblog

There's nothing worse than using the standard tagline installed with your blogging platform!

Not just another Wordpress weblog…

Oh, you must be full of witty ideas!

Seriously people… I know this is all in good humor but having a unique, honest tagline is actually an important aspect of making a memorable blog that people come back to. It doesn't even have to be catchy or trendy; it just has to be suited to the content or personality of your writing.

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21 Comments

  1. John Labriola on November 14, 2006

    Hahahah that is funny because when I set up Wordpress I decided to put a play on that default tagline, and made mine, Just Another Web Design Blog… Alas only 2 people in the past year have noticed the play on words…

  2. Christian Montoya on November 14, 2006

    Well, I have to admit, that's more unique. I haven't seen it anywhere else.

  3. Johan on November 14, 2006

    Christian Montoya - blogging since alpha alpha

    More Zen than soya lettuce

  4. Salazar on November 14, 2006

    Johnny Beloved — From my lips to God's ear

    I thought it was good, but in retrospect, I'm starting to doubt myself.

  5. Christian Montoya on November 14, 2006

    Salazar, that tagline seems a little pompous! Maybe "From my lips to your ears?" Something more along the lines of speaking to the masses might be better.

    Johan: I've been blogging for a little over a year??

  6. Andrew Faulkner on November 15, 2006

    Christian,

    In your view, should a tagline be short and snappy or more descriptive?

  7. Christian Montoya on November 15, 2006

    OK, well, in my (not so humble) opinion, you have two kinds of taglines: the "catchy" tagline (e.g. "now with less ugly!") and the informative tagline (e.g. "a weblog about design and standards"). To be honest, either way should be short so that it is easy to remember. Long descriptions belong on the about page.

  8. Andrew Faulkner on November 15, 2006

    Thanks. Good point. I need to shorten mine down a bit as it's a mouthful.

  9. Jerry on November 15, 2006

    A tagline is a tagline. When you really break down the more memorable ones, they don't articulate much at all. A concerted, consistent branding effort, supported by decent and steady content is crucial. I would agree that many attempts at "cheekiness" fall flat, however, it ultimately hinges on your audience. That being said, I would prefer to play it safe and go more "descriptive" than "funny." When repeatedly subjected to the same phrase, humor tends to feel more tired.

  10. Andrew Faulkner on November 15, 2006

    "When repeatedly subjected to the same phrase, humor tends to feel more tired." I like that thought. A tagline must appeal to a first-time user but not wear thin after numerous visits.

  11. Christian Montoya on November 15, 2006

    Jerry: I guess it depends on the focus of your blog, but I see what you mean. A serious, straightforward tagline that communicates a "brand" is much more effective than a witty, funny line. As this is my personal site, I'm bound to push the witty ones, but considering that jokes can get old, I try to change my tagline with every redesign.

    Then again, I've never grown tired of a good tagline. I'm just like that.

  12. Deborah on November 15, 2006

    Interesting comments about taglines. At the Usability and Accessibility day long conference/seminar I was at yesterday, the morning presentation was a review of 10 different websites. For each website without a tagline, the presenter recommended they add a meaningful tagline.

  13. Jerry on November 15, 2006

    Christian: My comments were definitely not intended for your tagline–they should be viewed as supportive of your post (not just another wordpress blog, etc. are in a whole different category). I think your personality should definitely shine through. When that happens, you probably will be more satisfied with the result.

    Deborah: That sounds very interesting–do you recall the name of the presenter?

  14. Christian Montoya on November 15, 2006

    Deborah: I wish I could have been there! Sounds like I would have enjoyed it.

    Jerry: Understood, thanks :)

  15. Johan on November 15, 2006

    tagline for a blog: an idea

    Hey, don't leave me - you just got here!

  16. Jem on November 16, 2006

    I question the need to have a tagline at all. Sure, it may help you remember small business websites but does a personal blog need one? I get plenty of loyal/repeat traffic and new visitors without a tagline..

  17. Christian Montoya on November 16, 2006

    Jem: You are just being a spoilsport :)

  18. Jem on November 16, 2006

    Sorry ;(

  19. Salazar on November 16, 2006

    "From my lips to God's ear" is an old cliche. It's just another way of saying this is a prayer.

  20. Christian Montoya on November 16, 2006

    Oh wow, I did not know that. Thanks!

  21. FoxyLady on November 16, 2006

    This is why my blog doesn't have one (yet.) I can't come up with anything I like.

    The blogger I admire for having interesting taglines, and changing them monthly along with her header, is Dooce.

    Secretly, I wish my blog were as good as hers overall, but I'm ok with attracting about 20 regular visitors (4 of which are people I coerced.) :P

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